Corporate Strategy · Innovation · Transformation

Crafting
Value.

From diagnosis to value capture. I work with CEOs, founders, and boards to turn complex decisions into real growth — with 20 years of execution in healthcare, aviation, financial services, retail, oil & gas, agribusiness, and tech.

20+ Years of experience
3 Companies co-founded
7+ Industry sectors
FIA · Insper Master's · Corporate MBA

Trusted by & Partners

01

How I can help

Every engagement starts with a diagnosis of the real problem. The right format comes after that.

01

Advisory &
Strategy

For companies that need an external and recurring strategic perspective — without the cost of a fixed board. Monthly or bi-monthly follow-up on critical decisions, plan reviews, and value capture.

Let's talk →
02

Executive
Mentoring

For leaders facing complex career or business decisions. One-on-one sessions focused on strategic clarity — no formulas, based on your real context. For founders, executives in transition, and leaders stepping into new roles.

Schedule session →
03

Advisory
Board

For organizations seeking perspective diversity and results-driven governance. Participation as an independent board member focusing on strategy, innovation, and digital transformation — with a long-term commitment.

Discuss board roles →
02

Cases & Results

Healthcare
Patient Billing Transformation
Albert Einstein Hospital
Billing process with high operational friction and poor patient experience. End-to-end redesign focused on digital transformation and user experience.
Healthcare
Hospital Operations Model
DASA
Standardization and operational efficiency in a large-scale hospital network. Structuring the integrated operational model across units.
Insurance
Digital Products Structure
Zurich Affinities
Create a scalable digital product structure for the affinities vertical. Portfolio design and governance of digital products.
Financial Services
Corporate University Redesign
Bradesco — Unibrad
Modernize and reposition the corporate university for digital transformation. Redesign of pedagogical models, trails, and platforms.
Aviation
Operations Efficiency
GOL · Azul Airlines
Operational efficiency gains in a high-cost-pressure environment and corporate restructuring. Diagnosis and structuring of efficiency initiatives.
Benefits
Digital Transformation Strategy
Alelo
Define digital transformation strategy in a fast-paced competitive context. Strategic diagnosis and roadmap construction.
Energy
R&D — Ultra-deep Wells
Petrobras · Santos Basin
Development of local content for ultra-deep well exploration in the Santos Basin.
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Method & FAQ

Step 1

Immersion & Diagnosis

Identification of the root business problem and assessment of the organizational context.

Step 2

Strategy & Scenarios

Design of executable action plans, with risk mapping and mitigation.

Step 3

Execution & Capture

Continuous monitoring to ensure the strategy turns into tangible results.

We work with flexible agendas focused on the client's specific challenge. This can range from an intensive targeted diagnosis to long-term follow-up (monthly/bi-monthly) to ensure governance.
Strategy and diagnosis projects last from 4 to 12 weeks. Board or Mentoring engagements typically run from 6 to 12 months.
Since I operate at the most strategic layer of the company, the signing of bilateral NDAs and absolute confidentiality of information are prerequisites before the first technical conversation.
Planning means making a well-founded bet on the future of the business. But that bet only proves itself right when tested against operational reality. That is where most companies confuse having an approved plan with capturing results — treating strategy as a static document rather than a living process until the numbers show up.
Because everyone buys the framework and nobody buys the scar tissue. The pretty model on the slide works perfectly until it touches the real culture of the company — the people who will actually run the change, the habits nobody puts on the diagram. Anyone who has never touched an operation from the inside simply does not know where to push to unblock it.
A plan that actually happens starts from a true diagnosis of the organization's real problem, framed before any solution is proposed — rather than a generic framework applied without adaptation. And it embeds from day one the capture indicators that connect strategy to the bottom line. A plan that only measures schedule adherence can look positive internally while producing zero felt business impact.
Safe innovation comes from cognitive diversity inside governance. Technical profiles alongside business generalists; seasoned operators alongside disruptive minds. Boards and committees made up of people with the same background fall into groupthink — and miss the very blind spots that put the organization most at risk.
04

Let's talk?

If you face a critical strategic decision and want an interlocutor with 20 years of real execution — write to me. No long forms, no budget qualifiers.

Or find me on LinkedIn

Articles & Content

I write about corporate strategy, innovation, digital transformation, and leadership — with solid references and no ready-made formulas. Subscribe to get updates.

Read published opinions (PT) →

Initiatives & Projects

Outside of advisory work, some authored projects — methodology, tools and content, at different stages of maturity.